Robert Mondavi Winery (RMW) blends NFTs and porcelain to create a new limited collection. Mint an NFT with an exclusive batch of wine and experience: https://robertmondaviwinery.com/pages/nft
In December 2021, Robert Mondavi Winery launched 1,966 NFT for an opportunity to own a piece of history of the legendary vineyard brought to life in collaboration with art of three hand-crafted Limoges porcelain wine vessels.
In this branding exercise, RMW used the PERCS Mint and PERCS Engage app to offer NFTs and an exclusive bottle of small batch wine and a wine tour. The NFTs generated over $1.8M of sales in 24 hours.
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